Archives for Blog

Cash Flow Analysis Recap: the Key to Making Critical Decisions for Your Business

Cash Flow Analysis Recap: the Key to Making Critical Decisions for Your Business Which Company Would You Rather Buy? That was NOT the introduction I expected in a presentation that was billed as “Cash Flow Analysis” for an audience comprised of small business owners intent on growing their companies. Eric Rucinski of Advanta Consulting quickly piqued our interest and oriented our thinking, then flew through a wealth of charts, examples, abbreviations, and calculations that clearly demonstrated that “value” is the true measure of business success. Any time you are faced with an investment, purchase decision, or virtually any choice, whether
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The Business Builder Breakfast Series

The Business Builder Breakfast Series Presenting the Business Builder Breakfast Series Columbus is nationally recognized as a great place to start a business and it’s especially friendly for startup growth. There is a large and active community of support for startups including education, open-door coaching, and peer groups and mentoring. When I looked around for the same kind of support for established businesses, I didn’t find the same smorgasbord of opportunities. I wanted to connect with resources that could help those successful startups stabilize onto a path of sustainable, healthy, profitable growth. Business Builder Breakfasts evolved as a partnership between
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Sullivan Solutions Welcomes Kathryn Heitkamp

When you work with Sullivan Solutions, you are partnering with a team of specialists covering every aspect of marketing including strategy, branding, and messaging as well as the development and design of marketing materials that will impact and motivate your target audiences. We are proud to announce that Kathryn Heitkamp has joined our team as Marketing Manager & Magic Maker. Sullivan Solutions Welcomes Kathryn Heitkamp, Marketing Manager As Marketing Manager & Magic Maker for Sullivan Solutions, Kathryn creates effective communication design for print and web media. She is passionate about the direct, positive effect her work has on small businesses
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3 Keys to Improving the Hunt

Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you can be when creating and promoting your content. Recognizing your targets What does your ideal customer look like? The better you can define your target, the more success you will have in hitting it, but you don’t have to make the definition impossible, either. Is your target a consumer or a business? Male or female? Age? Industry? Job title? Do they prefer to purchase with credit cards
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Are you ready for (Small) Business (Saturday)?

Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about it, you will, and you should pay attention.   Small Business Saturday started in 2010, the holiday became official in 2011, and last year, an estimated 95 million people shopped at small businesses on that day. It’s now the capstone event on a Shop Small campaign that runs all year long. It’s a great catalyst for finding resources that will help you market your own small business 24/7/365.  In 2018, Small Business Saturday is Nov. 24th    (mark your calendar!) For smaller
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3 Articles I Bookmarked This Week

We live in a highly-digital age, with so much information constantly available at our fingertips, it’s sometimes difficult to see through the clutter. Each week I scroll through countless articles in my newsfeed, this week I compiled a small selection of high-quality and helpful articles that stood out to me. Bookmark, read and enjoy! Don’t forget to follow us on Twitter, Facebook and LinkedIn to stay up to date with more useful links! Digital, shmigital. It certainly isn’t easy. “… there are challenges that must also be addressed: Ninety-four percent of respondents in one study said that their first impression of a website centered
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