Oct 12, 2020 | Blog, Marketing from the C-Suite
Are you using your social media policy for good? You are a Marketing Superhero so you already have your social media policy in place to protect your brand and your IP (intellectual property). It’s the smart thing to do. Are you using your social media policy for good...
Sep 19, 2020 | Blog, Marketing from the C-Suite
Defining Sales vs Marketing with Your Sales Funnel Understanding your Sales Funnel is critical to scaling your business. One of the most often-asked questions from business owners is “What’s the difference between Sales and Marketing?” Google returns 782,000,000...
May 22, 2020 | Blog, Marketing from the C-Suite
Using a Brand Board to Manage Healthy Brand Ambassadors Arguably, every business has a brand…it’s just a matter of how strong it is. Every body has muscles. Some of those bodies have muscles that can run marathons and some of those bodies have muscles that can’t run...
Feb 29, 2020 | Blog, Point of View
Creating change for my organization Change is hard. Creating change in my organization, and in myself, is really hard. We all laugh at the old joke about how many psychologists it takes to change a light bulb – but the punchline is a real sucker punch if you think...
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