Archives for Communication

“Lurking” Under the WordPress Hood: A Wolf in Sheep’s Clothing

“Lurking” Under the WordPress Hood: A Wolf in Sheep’s Clothing On 29 March, the folks at WordFence, the renown security experts with the same monikered plugin, uncovered a massive security risk with the Pipdig Power Pack (P3) Plugin (see the link).    In a follow-up article yesterday, WordFence announced: “The plugin, which is installed alongside WordPress themes sold by Pipdig, was found to contain a number of suspicious or malicious features. Among these features were a remote “killswitch” Pipdig could use to destroy sites, an obfuscated function used to change users’ passwords, and code which generated hourly requests with the
Read More

Sullivan Solutions Welcomes Kathryn Heitkamp

When you work with Sullivan Solutions, you are partnering with a team of specialists covering every aspect of marketing including strategy, branding, and messaging as well as the development and design of marketing materials that will impact and motivate your target audiences. We are proud to announce that Kathryn Heitkamp has joined our team as Marketing Manager & Magic Maker. Sullivan Solutions Welcomes Kathryn Heitkamp, Marketing Manager As Marketing Manager & Magic Maker for Sullivan Solutions, Kathryn creates effective communication design for print and web media. She is passionate about the direct, positive effect her work has on small businesses
Read More

3 Keys to Improving the Hunt

Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you can be when creating and promoting your content. Recognizing your targets What does your ideal customer look like? The better you can define your target, the more success you will have in hitting it, but you don’t have to make the definition impossible, either. Is your target a consumer or a business? Male or female? Age? Industry? Job title? Do they prefer to purchase with credit cards
Read More

Are you ready for (Small) Business (Saturday)?

Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about it, you will, and you should pay attention.   Small Business Saturday started in 2010, the holiday became official in 2011, and last year, an estimated 95 million people shopped at small businesses on that day. It’s now the capstone event on a Shop Small campaign that runs all year long. It’s a great catalyst for finding resources that will help you market your own small business 24/7/365.  In 2018, Small Business Saturday is Nov. 24th    (mark your calendar!) For smaller
Read More

3 Articles I Bookmarked This Week

We live in a highly-digital age, with so much information constantly available at our fingertips, it’s sometimes difficult to see through the clutter. Each week I scroll through countless articles in my newsfeed, this week I compiled a small selection of high-quality and helpful articles that stood out to me. Bookmark, read and enjoy! Don’t forget to follow us on Twitter, Facebook and LinkedIn to stay up to date with more useful links! Digital, shmigital. It certainly isn’t easy. “… there are challenges that must also be addressed: Ninety-four percent of respondents in one study said that their first impression of a website centered
Read More

If You Have a WordPress Website

Though it started as a blogging platform, WordPress has nimbly evolved into a powerful website engine that now drives nearly 25% of the sites on the Internet, including some of the most visually compelling eye-candy as well as heavy content and high traffic sites. WordPress is very, very good, it’s very, very powerful, and it’s highly functional. It can also be very complex. The WordPress development roadmap releases a major core update quarterly.  This is roughly equivalent to upgrading the operating system. Just like with your Windows PC or your Apple device, when the OS updates, you get lots of
Read More