Archives for Good Ideas

3 Keys to Improving the Hunt

Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you can be when creating and promoting your content. Recognizing your targets What does your ideal customer look like? The better you can define your target, the more success you will have in hitting it, but you don’t have to make the definition impossible, either. Is your target a consumer or a business? Male or female? Age? Industry? Job title? Do they prefer to purchase with credit cards
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Are you ready for (Small) Business (Saturday)?

Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about it, you will, and you should pay attention.   Small Business Saturday started in 2010, the holiday became official in 2011, and last year, an estimated 95 million people shopped at small businesses on that day. It’s now the capstone event on a Shop Small campaign that runs all year long. It’s a great catalyst for finding resources that will help you market your own small business 24/7/365.  In 2018, Small Business Saturday is Nov. 24th    (mark your calendar!) For smaller
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3 Articles I Bookmarked This Week

We live in a highly-digital age, with so much information constantly available at our fingertips, it’s sometimes difficult to see through the clutter. Each week I scroll through countless articles in my newsfeed, this week I compiled a small selection of high-quality and helpful articles that stood out to me. Bookmark, read and enjoy! Don’t forget to follow us on Twitter, Facebook and LinkedIn to stay up to date with more useful links! Digital, shmigital. It certainly isn’t easy. “… there are challenges that must also be addressed: Ninety-four percent of respondents in one study said that their first impression of a website centered
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Can You Do Facebook Ads?

The short answer is “YES”. We can do Facebook ads, YOU can do Facebook ads, your neighbor’s teenager can do Facebook ads. Facebook works really hard to make it easy to do ads. The long answer is “look before you leap”. While I believe Facebook advertising has a lot of potential, it hasn’t been quite right for any of my clients so far. Which means, we haven’t actually placed Facebook advertising. One client who wanted to use it just wasn’t ready to jump directly into Facebook advertising. Our experience over the past year taught us that their existing customers are not Facebook
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An Open Email to My Client(s)

Do you ever find yourself repeating yourself? I do. Since we work with so many owner-led businesses, we see a lot of similar struggles and tend to repeat ourselves occasionally. I recently sent the email below to one of our clients who shall not be named. I participate regularly in their organization’s leadership meetings to provide strategic marketing leadership. It’s not my meeting, and my role is to provide the answers they need, but we had a growing frustration among the group from the lack of productivity. I wanted to be transparent with this frustration and work toward a solution. I’m
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Do you really need a website?

It still surprises me how many businesses still don’t have even their basic information online.  Even more do not have their information in all of the right places. What is really stopping you? You can get there for $0-$100 in less than an hour. Another company may steal your name…and your customers. Doing nothing doesn’t mean you can avoid it. Low cost. Facebook, Google, and LinkedIn all offer free accounts with the ability to set up company pages.  There is great online documentation, really good visibility, and it’s extremely easy to get started. At the very least, customers will be
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Happy New Year, Valentine!

So how are you doing with those resolutions you made to spend a little more time on marketing your business in 2013? Here are 5 quick and easy things you can do to promote your business before you even close this email. Show your business some love today by doing 1 or 2 quick things to connect with your customers and prospects.  It’s MUCH easier than exercising. I promise! Endorse someone on LinkedIn.  It only takes a couple of clicks and your name will show up in your status feed and theirs.  It’s instant visibility but be careful to only
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