Archives for Tips

3 Keys to Improving the Hunt

Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you can be when creating and promoting your content. Recognizing your targets What does your ideal customer look like? The better you can define your target, the more success you will have in hitting it, but you don’t have to make the definition impossible, either. Is your target a consumer or a business? Male or female? Age? Industry? Job title? Do they prefer to purchase with credit cards
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Are you ready for (Small) Business (Saturday)?

Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about it, you will, and you should pay attention.   Small Business Saturday started in 2010, the holiday became official in 2011, and last year, an estimated 95 million people shopped at small businesses on that day. It’s now the capstone event on a Shop Small campaign that runs all year long. It’s a great catalyst for finding resources that will help you market your own small business 24/7/365.  In 2018, Small Business Saturday is Nov. 24th    (mark your calendar!) For smaller
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3 Articles I Bookmarked This Week

We live in a highly-digital age, with so much information constantly available at our fingertips, it’s sometimes difficult to see through the clutter. Each week I scroll through countless articles in my newsfeed, this week I compiled a small selection of high-quality and helpful articles that stood out to me. Bookmark, read and enjoy! Don’t forget to follow us on Twitter, Facebook and LinkedIn to stay up to date with more useful links! Digital, shmigital. It certainly isn’t easy. “… there are challenges that must also be addressed: Ninety-four percent of respondents in one study said that their first impression of a website centered
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Can You Do Facebook Ads?

The short answer is “YES”. We can do Facebook ads, YOU can do Facebook ads, your neighbor’s teenager can do Facebook ads. Facebook works really hard to make it easy to do ads. The long answer is “look before you leap”. While I believe Facebook advertising has a lot of potential, it hasn’t been quite right for any of my clients so far. Which means, we haven’t actually placed Facebook advertising. One client who wanted to use it just wasn’t ready to jump directly into Facebook advertising. Our experience over the past year taught us that their existing customers are not Facebook
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If You Have a WordPress Website

Though it started as a blogging platform, WordPress has nimbly evolved into a powerful website engine that now drives nearly 25% of the sites on the Internet, including some of the most visually compelling eye-candy as well as heavy content and high traffic sites. WordPress is very, very good, it’s very, very powerful, and it’s highly functional. It can also be very complex. The WordPress development roadmap releases a major core update quarterly.  This is roughly equivalent to upgrading the operating system. Just like with your Windows PC or your Apple device, when the OS updates, you get lots of
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The Marketing Power of Your Smile

I had the recent privilege to accompany our client on a visit to his customer’s facility. It’s always a great opportunity when we get to step into our client’s world because it allows us to understand them that much better.   This opportunity was especially memorable.   It was a hot, sultry day in late June in Central Ohio (you know what I’m talking about!) and we spent over an hour in a warehouse. That’s OK. We completed our mission.   When I returned to our office and immediately sucked up all the air conditioning, a colleague asked how the
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