Archives for Tips

The Creativity of Leveraging Your Accounting: Follow Up

The Creativity of Leveraging Your Accounting: Follow Up Wow. It’s amazing what you can learn from people who love what they do and honestly care about helping their customers achieve success. Hilary Dodson and Tracey Holecek totally delivered on useful information for leveraging your accounting for business owners at every level. The key takeaways gave us lots of helpful tips that almost directly translates into a monthly checklist for extremely beneficial financial review. Always ask questions to stay on track. Regular review of your financial statements helps you uncover both the good and the bad, but you have to dig
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“Lurking” Under the WordPress Hood: A Wolf in Sheep’s Clothing

“Lurking” Under the WordPress Hood: A Wolf in Sheep’s Clothing On 29 March, the folks at WordFence, the renown security experts with the same monikered plugin, uncovered a massive security risk with the Pipdig Power Pack (P3) Plugin (see the link).    In a follow-up article yesterday, WordFence announced: “The plugin, which is installed alongside WordPress themes sold by Pipdig, was found to contain a number of suspicious or malicious features. Among these features were a remote “killswitch” Pipdig could use to destroy sites, an obfuscated function used to change users’ passwords, and code which generated hourly requests with the
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Recap: SALTY SALES Training™ from Brent Long

Business Builder Breakfast Recap: SALTY SALES Training™ from Brent Long Brent Long engages with his audience in a very powerful way. It’s not different from the way he engages with someone in a one-to-one conversation. I like that, because it’s authentic. He’s insightful, he’s very direct, and he’s proven to get results. What he is ISN’T is comfortable. His mission is to coach sales people to success, not to comfort. That’s probably why his presentation morphed from the original title to one that is much more impactful…and takes a lot more to explain. Brent started by asking for us to
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3 Keys to Improving the Hunt

Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you can be when creating and promoting your content. Recognizing your targets What does your ideal customer look like? The better you can define your target, the more success you will have in hitting it, but you don’t have to make the definition impossible, either. Is your target a consumer or a business? Male or female? Age? Industry? Job title? Do they prefer to purchase with credit cards
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Are you ready for (Small) Business (Saturday)?

Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about it, you will, and you should pay attention.   Small Business Saturday started in 2010, the holiday became official in 2011, and last year, an estimated 95 million people shopped at small businesses on that day. It’s now the capstone event on a Shop Small campaign that runs all year long. It’s a great catalyst for finding resources that will help you market your own small business 24/7/365.  In 2018, Small Business Saturday is Nov. 24th    (mark your calendar!) For smaller
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3 Articles I Bookmarked This Week

We live in a highly-digital age, with so much information constantly available at our fingertips, it’s sometimes difficult to see through the clutter. Each week I scroll through countless articles in my newsfeed, this week I compiled a small selection of high-quality and helpful articles that stood out to me. Bookmark, read and enjoy! Don’t forget to follow us on Twitter, Facebook and LinkedIn to stay up to date with more useful links! Digital, shmigital. It certainly isn’t easy. “… there are challenges that must also be addressed: Ninety-four percent of respondents in one study said that their first impression of a website centered
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