Archives for Communication

Sullivan Solutions Welcomes Kathryn Heitkamp

When you work with Sullivan Solutions, you are partnering with a team of specialists covering every aspect of marketing including strategy, branding, and messaging as well as the development and design of marketing materials that will impact and motivate your target audiences. We are proud to announce that Kathryn Heitkamp has joined our team as Marketing Manager & Magic Maker. Sullivan Solutions Welcomes Kathryn Heitkamp, Marketing Manager As Marketing Manager & Magic Maker for Sullivan Solutions, Kathryn creates effective communication design for print and web media. She is passionate about the direct, positive effect her work has on small businesses
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3 Keys to Improving the Hunt

Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you can be when creating and promoting your content. Recognizing your targets What does your ideal customer look like? The better you can define your target, the more success you will have in hitting it, but you don’t have to make the definition impossible, either. Is your target a consumer or a business? Male or female? Age? Industry? Job title? Do they prefer to purchase with credit cards
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3 Articles I Bookmarked This Week

We live in a highly-digital age, with so much information constantly available at our fingertips, it’s sometimes difficult to see through the clutter. Each week I scroll through countless articles in my newsfeed, this week I compiled a small selection of high-quality and helpful articles that stood out to me. Bookmark, read and enjoy! Don’t forget to follow us on Twitter, Facebook and LinkedIn to stay up to date with more useful links! Digital, shmigital. It certainly isn’t easy. “… there are challenges that must also be addressed: Ninety-four percent of respondents in one study said that their first impression of a website centered
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The Marketing Power of Your Smile

I had the recent privilege to accompany our client on a visit to his customer’s facility. It’s always a great opportunity when we get to step into our client’s world because it allows us to understand them that much better.   This opportunity was especially memorable.   It was a hot, sultry day in late June in Central Ohio (you know what I’m talking about!) and we spent over an hour in a warehouse. That’s OK. We completed our mission.   When I returned to our office and immediately sucked up all the air conditioning, a colleague asked how the
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Getting the Better Testimonial

I often say, “There is no magic wand” in marketing. Of course there are “rules”, but, like Captain Barbosa says in Pirates of the Caribbean, they’re really more like “guidelines”.   The closest you can get to magic in marketing is the time-honored power of a good testimonial. Whether it’s posted to your LinkedIn profile or hand-written and snail mailed, what people say about you is far stronger than anything you can say about yourself.   So how can you harness the power of testimonials for yourself?   Don’t be shy. Ask. Most people are flattered when they are asked
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An Open Email to My Client(s)

Do you ever find yourself repeating yourself? I do. Since we work with so many owner-led businesses, we see a lot of similar struggles and tend to repeat ourselves occasionally. I recently sent the email below to one of our clients who shall not be named. I participate regularly in their organization’s leadership meetings to provide strategic marketing leadership. It’s not my meeting, and my role is to provide the answers they need, but we had a growing frustration among the group from the lack of productivity. I wanted to be transparent with this frustration and work toward a solution. I’m
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