Archives for Eric Rucinski

Cash Flow Analysis Recap: the Key to Making Critical Decisions for Your Business

Cash Flow Analysis Recap: the Key to Making Critical Decisions for Your Business Which Company Would You Rather Buy? That was NOT the introduction I expected in a presentation that was billed as “Cash Flow Analysis” for an audience comprised of small business owners intent on growing their companies. Eric Rucinski of Advanta Consulting quickly piqued our interest and oriented our thinking, then flew through a wealth of charts, examples, abbreviations, and calculations that clearly demonstrated that “value” is the true measure of business success. Any time you are faced with an investment, purchase decision, or virtually any choice, whether
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