Archives for marketing

Sullivan Solutions Welcomes Kathryn Heitkamp

When you work with Sullivan Solutions, you are partnering with a team of specialists covering every aspect of marketing including strategy, branding, and messaging as well as the development and design of marketing materials that will impact and motivate your target audiences. We are proud to announce that Kathryn Heitkamp has joined our team as Marketing Manager & Magic Maker. Sullivan Solutions Welcomes Kathryn Heitkamp, Marketing Manager As Marketing Manager & Magic Maker for Sullivan Solutions, Kathryn creates effective communication design for print and web media. She is passionate about the direct, positive effect her work has on small businesses
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3 Keys to Improving the Hunt

Really knowing your audience is central to understanding what strategies, media and messages you should put out. You’ve heard that before and it bears repeating…often. The better you know your audience, the more effective you can be when creating and promoting your content. Recognizing your targets What does your ideal customer look like? The better you can define your target, the more success you will have in hitting it, but you don’t have to make the definition impossible, either. Is your target a consumer or a business? Male or female? Age? Industry? Job title? Do they prefer to purchase with credit cards
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Are you ready for (Small) Business (Saturday)?

Tucked between Black Friday and Cyber Monday is the lesser-known Small Business Saturday®. If you haven’t heard about it, you will, and you should pay attention.   Small Business Saturday started in 2010, the holiday became official in 2011, and last year, an estimated 95 million people shopped at small businesses on that day. It’s now the capstone event on a Shop Small campaign that runs all year long. It’s a great catalyst for finding resources that will help you market your own small business 24/7/365.  In 2018, Small Business Saturday is Nov. 24th    (mark your calendar!) For smaller
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The Marketing Power of Your Smile

I had the recent privilege to accompany our client on a visit to his customer’s facility. It’s always a great opportunity when we get to step into our client’s world because it allows us to understand them that much better.   This opportunity was especially memorable.   It was a hot, sultry day in late June in Central Ohio (you know what I’m talking about!) and we spent over an hour in a warehouse. That’s OK. We completed our mission.   When I returned to our office and immediately sucked up all the air conditioning, a colleague asked how the
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Getting the Better Testimonial

I often say, “There is no magic wand” in marketing. Of course there are “rules”, but, like Captain Barbosa says in Pirates of the Caribbean, they’re really more like “guidelines”.   The closest you can get to magic in marketing is the time-honored power of a good testimonial. Whether it’s posted to your LinkedIn profile or hand-written and snail mailed, what people say about you is far stronger than anything you can say about yourself.   So how can you harness the power of testimonials for yourself?   Don’t be shy. Ask. Most people are flattered when they are asked
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An Open Email to My Client(s)

Do you ever find yourself repeating yourself? I do. Since we work with so many owner-led businesses, we see a lot of similar struggles and tend to repeat ourselves occasionally. I recently sent the email below to one of our clients who shall not be named. I participate regularly in their organization’s leadership meetings to provide strategic marketing leadership. It’s not my meeting, and my role is to provide the answers they need, but we had a growing frustration among the group from the lack of productivity. I wanted to be transparent with this frustration and work toward a solution. I’m
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Ways to Make Email Work

Email marketing can be an effective part of your relationship with your clients and potential clients. But what makes a good email work better than others? We live in an age of constant motion; long emails are a thing of the past. Here are some key things to remember when drafting your next email campaign. First things first. My early journalism training serves me well when writing emails. The Inverted Pyramid model taught us to always put the most important facts first in a news story. Use the subject line and the pre-header very carefully and use meaningful and compelling
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The Black Art of Being Visible & Relevant

Everyone seems to agree that social media is here to stay, but there are still a lot of us that just haven’t figured out what to do with it yet. We get a lot of questions about it, and like most things, we have strong opinions about social media that may not match what you hear elsewhere. Here’s what we tell our clients. Social media gives you visibility. Social media, at the very least feeds name recognition. Social media visibility can be broken down in terms of money. “Views” are the pennies of social media currency, “likes” the dimes, “shares”
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